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R by 45rpm Fall / Winter 2010 Lookbook / Aug 23 at 11:29PM PDT

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm 2010 Fall / Winter Lookbook

R by 45rpm is one of those rare clothing brands that will make you smile each time you thumb through their new seasonal lookbook. They take beautiful photography; they make catalogs you'd never want to throw away; and their build stores that make you re-think the retail experience.

Don't be deceived by their casual appearance, 45rpm clothes are made in the finest mills with the finest of fabrics. A lot of love go into each garment. And boy does cost a pretty penny.

Want to see more? Here's the rest of their 2010 Fall / Winter lookbook.